Mexico is a great consumer of beverages as a country and one of the best per capita. For example, Mexico leads the world in the consumption of Soda per capita (some years it’s Mexico other years it’s the USA).
Beverage Sales Channels
• 75% of the sales are through mini markets, mom and pop
stores, gas stations, and liquor stores
• 24% of the sales are through restaurants, schools, night
clubs, hotels and resorts
• Supermarkets represent 1% of sales
Mexico’s true growth is in “alternative drinks” such as energy drinks, vitamin drinks, juices, juice water, and bottled water.
|
Beverage Consumption in Mexico
Coffee in Mexico
Mexicans consume 2.64 lbs of coffee per person per year.
Average annual sales of coffee are 1.5 million bulks.
The average price for a regular cup of coffee in coffee shops and restaurants in Mexico is $10 to $15 pesos (approximately $1 to $1.45 dollars).
Mexico is the 5th largest coffee producer in the world with 4 million bulks per year.
Starbucks increased sales 140% in Mexico. They serve 130,000 customers per week and sold 5.6 million cups of coffee in 2004. All of this with only 57 stores in just 4 cities!
Mexico has a long tradition of coffee. Most coffee is consumed at home, although large and small coffee chains are appearing throughout Mexico as well as the very popular independent “Café Internet”. Large chains include Starbucks, smaller franchised chains include the Tijuana based Café de Volada now spreading to other parts of the country.
|
