Mexico is a great consumer of beverages as a country and one of the best per capita. For example, Mexico leads the world in the consumption of Soda per capita (some years it’s Mexico other years it’s the USA).
Beverage Sales Channels
• 75% of the sales are through mini markets, mom and pop
stores, gas stations, and liquor stores
• 24% of the sales are through restaurants, schools, night
clubs, hotels and resorts
• Supermarkets represent 1% of sales
Mexico’s true growth is in “alternative drinks” such as energy drinks, vitamin drinks, juices, juice water, and bottled water.
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Beverage Consumption in Mexico
Beer in Mexico
Mexico comes in at number 30 in the world when it comes to beer consumption.
The beer industry employs 88,000 workers directly. Another 1.5 million people have jobs because of this industry.
Beer takes first place as the alcohol beverage of choice among Mexicans. It has a 76% market share. Tequila, Brandy and Rum have 23% of the market.
Mexico is one of the leading exporters of beer in the world. Corona beer is the second most recognized beer in the world.
It is difficult to penetrate the Mexican market with beer. Imported beer has to sell at a price 40% below national brands in order to compete.
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